« The Republic Gets Blurry | Main | Thinking of Urville »

March 28, 2006

Fleeting Fulfillment


Welcome to the town of New Ephemera, a "radiant landscape", a "magical vacation", far from the cold drudgery of everyday existence. As the tourist pamphlet says,

New Ephemera exhilarates, awakening the senses to new experiences as well as to those things usually taken for granted. Stroll down its cafe-lined streets, admire its monuments and great works of art, absorb the sun on its beaches... Stay awhile and you will see why New Ephemera is called City of Fleeting Fulfillment.


Oh, but it gets better. The city's leading industries are winemaking and bookbinding. A visitor can take delight wandering the halls of the vegetation museum or maybe just take a dip in the Subterranean Honey Baths. Plastic trees are banned in New Ephemera (the punishment for possession of fake foliage is a heavy fine and potential imprisonment) and bicycles are the primary mode of transportation.

I'm almost sad to say that New Ephemera isn't a real place. It is, as it's name implies, a fictional destination and the project of design student Amanda Spielman. Spielman created a tourist pamphlet to hand out to morning commuters on a Manhattan-bound train in an attempt to lift the spirits of a dull commute. She didn't anticipate the reaction and was surprised when over 20 people called, asking about vacation details to New Ephemera!

To learn more about this exquisitely executed fictional location, read this short article at Metropolis Magazine. Or take a look at the PDF of Spielman's original pamphlet (and print copies... confound your friends)!

Calcata, Italy, a crushed web of tunnels, stairs, twisting paths, balconies and archways, is a real city that may be more inticing than New Ephemera...


March 28, 2006 | Permalink


TrackBack URL for this entry:

Listed below are links to weblogs that reference Fleeting Fulfillment:

» Real people want to visit fake town called New Ephemera from Boing Boing
Tinselman says: "Amanda Spielman created an incredible fictional tourist destination, New Ephemera. Her own little fictional/mythical island world. After handing out brochures, people called for more info! Perfect!!! Included is a pdf of the brochure.... [Read More]

Tracked on Mar 29, 2006 7:56:58 PM


Very wow-magical indeed! Great name for it, too. I remember growing up I had come up with an idea for a fictional city called Kettle. Why I came up with that name I don't know . . . I just thought it sounded cool for whatever reason.

Posted by: Alex | Mar 29, 2006 11:38:37 AM

Finally, a destination we can relate to. Disney World can get bent.

Posted by: Editor, The Journal of Ephemeral Inspiration | Mar 29, 2006 8:30:11 PM

There better be lots of chocolate there. DARK chocolate!
Otherwise, sounds great to me.

Posted by: Alli | Mar 29, 2006 8:31:02 PM

Reminds me of the beautifully rendered imaginary city of Urville, discussed and shown at http://www.kirchersociety.org/blog/?p=361

Posted by: David | Mar 29, 2006 8:44:36 PM

Be sure also to check out this book:


Posted by: Mark | Mar 29, 2006 11:07:33 PM

As a matter of fact, each October New Ephemera holds a Dark Chocolate Festival where chocolatiers from all over the world come to taste and to educate themselves. For 12 days, dark chocolate is made available for free to everyone in the city. Of course, New Ephemera also produces an excellent milk chocolate, but it's the dark chocolate that inspires awe.

Posted by: amanda | Mar 30, 2006 5:22:11 AM

I'm informed by my friend Fred that there may be hope for Disney's parks.

And John Lasseter will lead them:


Posted by: Scott Elyard | Apr 1, 2006 3:10:16 PM

The comments to this entry are closed.