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February 03, 2006

Futurama Returns (again)

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Isn't that auditorium just a bit imposing? So brave? So new? So crazy-humungous? It's Futurama, GM's brilliant propagandistic tool, used to convince a 1939 American public (and leadership) that the future should be full of lovely things like conquering nature and replacing everything that's old with things that are powerful and massively overwhelming (see above lovely building).

In reality, Futurama was about selling cars. The masses (that's us) were larely not going to buy cars until there were sprawling (multi-billion dollar) roads built from one side of country to the other. But who was going to build those sprawling highways? These mega-modern freeways of tomorrow. General Motors? No frickin' way! And so they sold the masses (us) on a bright big beautiful vision of a perfect tomorrow. Futurama was one of these sales tools. Next thing you know, the government was tearing up the train and trolley tracks and making Futurama a reality.

Who can be blamed for all of this? Some may argue we're better off. Regardless, the exhibit itself must have been a monumental feat. And an impressive ride! I found this video of the ride online but you may want to start a little less than halfway through (the beginning is boring).

Futurama Post – May 26th, 2005
Futurama Post – May 25th, 2005

Gmstreet

Gmdt

Images from the Futurama movie

February 3, 2006 | Permalink

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